WEBINAR REPLAY: Identity Assurance – Restoring Your Customer’s Trust in the Phone

Watch Anytime!

WEBINAR REPLAY: Identity Assurance – Restoring Your Customer’s Trust in the Phone

Watch Anytime

Ram Ramanathan | Ribbon Communications
Ram Ramanathan
Sr Director, Product Management,
Ribbon
We all have experienced unwanted, annoying robocalls. Some of us, or someone you know, has even been the recipient of fraud attack. Because we all experience this, you already know what your customers do when they receive a phone call from a number they do not know or recognize, they ignore it. That is not good for your business, your enterprise customers business, or your end subscribers who no longer trust the phone call.

What if you had a way to prove, in real-time, on a per call-basis, that the incoming call was from a legitimate source, for legitimate purpose, and had no malicious intent? You might wonder will there ever be such a day?

Attend this webinar to hear how Ribbon is tackling this problem. Learn about Ribbon Call TrustTM, an identity assurance solution that encompasses STIR/SHAKEN and on a per-call, real-time basis will: determine caller intent and identify bad actors from network and call data analytics; provide multi-dimensional reputation scoring using Machine Learning algorithms; and recommend optimal call validation treatment. And will do this for both IP and TDM phone calls. With Ribbon Call Trust™ you can defeat robocalls and fraud attacks, truly restoring your customer’s trust in the phone.